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New York Design Develops Rebrand for Far Eastern International Bank

應金融監督管委會,遠東國際商銀接管及併購慶豐商業銀行在台19國內分支機構…

 

 

 

 

遠東國際商業銀行(遠東商銀),經台灣金融監督管理委員會核准,接管及併購慶豐商業銀行其在台19家國內分支機構。因此特委託紐約設計公司 New York Design 專業重建及設計全新的中英文字體及嶄新的遠銀品牌形象。New York Design 紐約設計公司簡化原先的 遠東國際商業銀行英文書寫 Far Eastern International Bank 為 Far Eastern int’l Bank。為遠東商銀注入全新的活力,建立更專業、誠信、親切的品牌價值 ;在視覺識別上,加深原有標誌的四個風車〝F〞的紅色圖案。厚重線條,象徵企業穩固紮實的實力,其專業服務始終如一。

紐約設計公司 New York Design 設計總監林顯棋表示:「我們與遠東集團有長期的合作關係,18年前我們為遠東商銀設計第一個企業識別。這次金融企業識別重整及重建,在我們30年服務的作業裡為第一宗,它展示了 New York Design 紐約設計公司的專業創意能力,並提供客戶完整及多元化的品牌策略及設計服務。」Far Eastern Int’l Bank 遠東國際商業銀行的企業識別形象到今已廣受國內外客戶所接受及認可,目前已是在擁擠繁華都會;金融市場上極大價值的商業品牌。

本設計獲美國知名出版集團Crescent Hill Publication 所出版的 Damn Good Design 一書,納入為該最佳創意示範及設計心得文章之一。

http://www.behance.net/gallery/aaeea-acOEea-eaeaoeeae-Far-Eastern-Int/778265

 

 

 

 

 

 

 

 

 

 

 

Brand and graphic design consultant New York Design 紐約設計 has designed a new corporate identity for Far Eastern International Bank (FEIB) 遠東商銀, a Far Eastern group company 遠東集團.

Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank 慶豐商業銀行 – 19 branches in Taiwan.

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB.

The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website.

Michael Lamson of New York Design 紐約設計, says: “We have longstanding working relationship with the Far Eastern Group, and created the first and original FEIB’s corporate identity programs 18-years ago, as well as the Far Eastern Plaza the mall and the office complex.  This is the first time we have undertake such a rebranding exercise of this nature. It demonstrates New York Design’s ability to continue delivery cutting edge market communication services.”


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知名設計公司 versus  優秀/獨立設計工作室 DESIGN AGENCY vs INDEPENDENT GRAPHIC DESIGNER

對許多企業來說,找尋平面設計公司 (Design Agency) 或獨立設計工作室 (Independent Graphic Designer) 來協助設計需求,常常大費周章,被認為是件麻煩的事情。幸運找到對的伙伴當然是樂事一件,公司得以大展鴻圖;若不幸找錯,那可是惡夢的開始。

其實知名設計公司和優秀的獨立設計工作室在服務和創意品質方面是不分上下的,只是在作業過程中有一些差異。( ie. 當有設計的相關問題需要協助時,若打給設計公司,接電話的是總機或祕書;而設計工作室則可直接聯絡到設計師本人為您解決疑難…) 底下就針對二者的不同,提供簡單的分析比較。試想,若能找到一家創意品質一流、價格又合理的設計公司,何樂而不為呢?最重要的是仔細評估他們的作品、服務的客戶群及客戶對他們的滿意評價,就可窺見端倪。

Finding an experienced graphic design agency or independent Graphic designer most suitable to your needs can be a frustrating and time-consuming task. One should be aware of a number of crucial differences between graphic design agencies and independent designer. Working with a graphic design agency, rather than an independent designer, at first may appear to offer many benefits, but actually there can be some problems too. Below is a summary outlining the advantages of each…

紐約設計就針對二者的不同,提供簡單的分析比較[…] http://michaellamson.wordpress.com/2009/08/29/design-agencies-vs-independent-designer-studio/

對許多企業來說,找尋平面設計公司 (Design Agency) 或獨立設計工作室 (Independent Graphic Designer) 來協助設計需求,常常大費周章,被認為是件麻煩的事情。幸運找到對的伙伴當然是樂事一件,公司得以大展鴻圖;若不幸找錯,那可是惡夢的開始。

其實知名設計公司和優秀的獨立設計工作室在服務和創意品質方面是不分上下的,只是在作業過程中有一些差異。( ie. 當有設計的相關問題需要協助時,若打給設計公司,接電話的是總機或祕書;而設計工作室則可直接聯絡到設計師本人為您解決疑難…) 底下就針對二者的不同,提供簡單的分析比較。試想,若能找到一家創意品質一流、價格又合理的設計公司,何樂而不為呢?最重要的是仔細評估他們的作品、服務的客戶群及客戶對他們的滿意評價,就可窺見端倪。

Finding an experienced graphic design agency or independent Graphic designer most suitable to your needs can be a frustrating and time-consuming task. One should be aware of a number of crucial differences between graphic design agencies and independent designer. Working with a graphic design agency, rather than an independent designer, at first may appear to offer many benefits, but actually there can be some problems too. Below is a summary outlining the advantages of each…

紐約設計就針對二者的不同,提供簡單的分析比較[…] http://michaellamson.wordpress.com/2009/08/29/design-agencies-vs-independent-designer-studio/