品牌的經營，不是設計美學，更不是短期的行銷策略；而是從品牌概念萌生，正確的定位，市場分析，制定品牌策略與戰略對象
目標，整合資源，推動每一階段的發展… 創建品牌在市場的影響力。 從品牌概念丶定位丶價值丶策略丶命名丶視覺丶識別丶發展…
理定正確永續的進程。
一样的產品，一样的条件，一样的政策… 但正確的品牌行銷策略，市場分析可改變不同的成果。
案例示範 – 中国运时通家具集团: 品牌定位策略丶企業品牌命名丶品牌識別丶識別系統建立至品牌行銷顧問。
運時通家具集團企業/產品英文命名策略: https://www.youtube.com/watch?time_continue=3&v=kORfjxsXbkI
Like this:
Like Loading...
Related
Published by 紐約設計品牌顧問 New York Design - Brand Consultant
紐約設計顧問公司，成立於1983年，在台灣是歷史悠久的專業品牌及平面設計顧問。過去 40 多年來，紐約設計提供包括視覺設計顧問，企業識別，品牌發展，品牌策略， 品牌外觀，年報、電子年報，網站設計，搏客行銷，空間設計顧問等... 專業服務予各類型企業及機構。
紐約設計顧問之優質服務獲得客戶一致的肯定與讚賞，設計案例中有許多企業是目前世界知名的品牌，如：元大金融控股股份有限公司，遠東國際商業銀行，中國運時通傢具集團，台北歐洲商務協會，光寶集團，日月光集團，中國石油等... 工作成品常被國際性刊物及設計雜誌所報導。
New York Design 紐約設計顧問 was founded in 1983. We are a Taiwan base graphic design consultant, provide a comprehensive range of corporate identification services. Since our inception, we have been committed to charity and simplicity, to good taste, and to names and design solutions that make sense.
We believe in integrating superior strategic thinking, world-class design, and professional implementation to create cohesive, compelling corporate communication programs. No single component dominates our approach. Designers frequently play a role in devising strategies and our project managers become actively involved in design. Every one in the team is deeply committed to professional, cost effective solutions.
We take great pride in providing simple, elegant solutions to complex problems. This philosophy in embodied in our design philosophy, Simple is the Solution and Simple is Smart.
New York Design had received numerous recognitions and accolades. Our works has also appeared in some of the major international publications and graphic journals.
View more posts
