東亞光電 品牌設計、品牌形象視覺識別系統

以中國天圓地方的古錢造型為主體結構,結合’T’為東亞英文名稱

TOA之字首,亦即東亞光電專有之代表,直接、易解且於記憶。

‘T’的厚實線條的手繪設計,代表品牌專業創新、名列第一造型,代表進步、興隆與擴展。

 

圓造型意義

天圓地方,道在中央

《孟子 離婁上》:「不以規矩 ,不能成方圓」

規矩是校正方/圓形的工具

規矩引申有體制的法度,代表公司良好的制度管理

方圓是人倫秩序象徵,同時又是理想人格的模型,代表公司優質形象可作為社會的楷模。

整體造型像是外圓內方的古錢,有滾動的力量,代表財源滾滾、生生不息,在風水上也有制煞剋沖的功用。

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Visual Identity Manual

http://issuu.com/toaoptronic/docs/toao_vis

Published by 紐約設計品牌顧問 New York Design - Brand Consultant

紐約設計顧問公司,成立於1983年,在台灣是歷史悠久的專業品牌及平面設計顧問。過去 40 多年來,紐約設計提供包括視覺設計顧問,企業識別,品牌發展,品牌策略, 品牌外觀,年報、電子年報,網站設計,搏客行銷,空間設計顧問等... 專業服務予各類型企業及機構。 紐約設計顧問之優質服務獲得客戶一致的肯定與讚賞,設計案例中有許多企業是目前世界知名的品牌,如:元大金融控股股份有限公司,遠東國際商業銀行,中國運時通傢具集團,台北歐洲商務協會,光寶集團,日月光集團,中國石油等... 工作成品常被國際性刊物及設計雜誌所報導。 New York Design 紐約設計顧問 was founded in 1983. We are a Taiwan base graphic design consultant, provide a comprehensive range of corporate identification services. Since our inception, we have been committed to charity and simplicity, to good taste, and to names and design solutions that make sense. We believe in integrating superior strategic thinking, world-class design, and professional implementation to create cohesive, compelling corporate communication programs. No single component dominates our approach. Designers frequently play a role in devising strategies and our project managers become actively involved in design. Every one in the team is deeply committed to professional, cost effective solutions. We take great pride in providing simple, elegant solutions to complex problems. This philosophy in embodied in our design philosophy, Simple is the Solution and Simple is Smart. New York Design had received numerous recognitions and accolades. Our works has also appeared in some of the major international publications and graphic journals.

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