遠東國際商業銀行委託紐約設計專業重建及設計全新遠東商銀企業識別…

New York Design Develops Rebrand for Far Eastern International Bank

應金融監督管委會,遠東國際商銀接管及併購慶豐商業銀行在台19國內分支機構…

 

 

 

 

遠東國際商業銀行(遠東商銀),經台灣金融監督管理委員會核准,接管及併購慶豐商業銀行其在台19家國內分支機構。因此特委託紐約設計公司 New York Design 專業重建及設計全新的中英文字體及嶄新的遠銀品牌形象。New York Design 紐約設計公司簡化原先的 遠東國際商業銀行英文書寫 Far Eastern International Bank 為 Far Eastern int’l Bank。為遠東商銀注入全新的活力,建立更專業、誠信、親切的品牌價值 ;在視覺識別上,加深原有標誌的四個風車〝F〞的紅色圖案。厚重線條,象徵企業穩固紮實的實力,其專業服務始終如一。

紐約設計公司 New York Design 設計總監林顯棋表示:「我們與遠東集團有長期的合作關係,18年前我們為遠東商銀設計第一個企業識別。這次金融企業識別重整及重建,在我們30年服務的作業裡為第一宗,它展示了 New York Design 紐約設計公司的專業創意能力,並提供客戶完整及多元化的品牌策略及設計服務。」Far Eastern Int’l Bank 遠東國際商業銀行的企業識別形象到今已廣受國內外客戶所接受及認可,目前已是在擁擠繁華都會;金融市場上極大價值的商業品牌。

本設計獲美國知名出版集團Crescent Hill Publication 所出版的 Damn Good Design 一書,納入為該最佳創意示範及設計心得文章之一。

http://www.behance.net/gallery/aaeea-acOEea-eaeaoeeae-Far-Eastern-Int/778265

 

 

 

 

 

 

 

 

 

 

 

Brand and graphic design consultant New York Design 紐約設計 has designed a new corporate identity for Far Eastern International Bank (FEIB) 遠東商銀, a Far Eastern group company 遠東集團.

Far Eastern International Bank (FEIB) calls for new corporate identity after its acquisition of Chin Fon Commercial Bank 慶豐商業銀行 – 19 branches in Taiwan.

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB.

The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website.

Michael Lamson of New York Design 紐約設計, says: “We have longstanding working relationship with the Far Eastern Group, and created the first and original FEIB’s corporate identity programs 18-years ago, as well as the Far Eastern Plaza the mall and the office complex.  This is the first time we have undertake such a rebranding exercise of this nature. It demonstrates New York Design’s ability to continue delivery cutting edge market communication services.”


Published by 紐約設計品牌顧問 New York Design - Brand Consultant

紐約設計顧問公司,成立於1983年,在台灣是歷史悠久的專業品牌及平面設計顧問。過去 40 多年來,紐約設計提供包括視覺設計顧問,企業識別,品牌發展,品牌策略, 品牌外觀,年報、電子年報,網站設計,搏客行銷,空間設計顧問等... 專業服務予各類型企業及機構。 紐約設計顧問之優質服務獲得客戶一致的肯定與讚賞,設計案例中有許多企業是目前世界知名的品牌,如:元大金融控股股份有限公司,遠東國際商業銀行,中國運時通傢具集團,台北歐洲商務協會,光寶集團,日月光集團,中國石油等... 工作成品常被國際性刊物及設計雜誌所報導。 New York Design 紐約設計顧問 was founded in 1983. We are a Taiwan base graphic design consultant, provide a comprehensive range of corporate identification services. Since our inception, we have been committed to charity and simplicity, to good taste, and to names and design solutions that make sense. We believe in integrating superior strategic thinking, world-class design, and professional implementation to create cohesive, compelling corporate communication programs. No single component dominates our approach. Designers frequently play a role in devising strategies and our project managers become actively involved in design. Every one in the team is deeply committed to professional, cost effective solutions. We take great pride in providing simple, elegant solutions to complex problems. This philosophy in embodied in our design philosophy, Simple is the Solution and Simple is Smart. New York Design had received numerous recognitions and accolades. Our works has also appeared in some of the major international publications and graphic journals.

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